網站優化! 2020 15個最佳的免費SEO工具(下)
Posted by Tammy on Feb. 2, 2020

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翻譯自 The Top 15 Best Free SEO Tools for 2020 By Julius Kuutti
<若有翻譯不順歡迎在下方留言提出>
排名與搜尋結果
追蹤排名是測量與控管 SEO 成效最好的辦法之一。你能透過 Google Search Console (點我看之前的介紹)去追蹤排名,但很不幸地,單單只運用 GSC 有兩項缺點。第一,你無法用它和你的對手比較排名;第二,使用專用的工具於多關鍵字排名的檢查會更加的簡單且快速。
1. What’s my SERP
一般來說,檢查特定關鍵字的排名工具通常需要付費,特別是在需要檢查上百個關鍵字時。而當你需要檢查一些關鍵字時,What’s my SERP 可說是目前為止最佳的免費工具了。它使用起來相當簡單,且能讓你一次檢查多個關鍵字。雖然不到上百個那麼多,但對於偶而的檢查也很足夠了。
Find it here: What’s My SERP
2. Mozbar
Mozbar是一個免費的 Chrome 附加元件,能讓你方便地取得有用的資訊。有了它,你能知道頁面以及網站的權威度( Page Authority and Domain Authority );此外,你不必自己查找程式碼便能檢查:頁面的描述標籤( Meta Description )、H1標題,以及網頁的標題。
Find it here: MozBar
3. SERP Simulator
當你想要增加點選率( Click Through Rate )時,搜尋結果的調整便是其中一項需要的優化工作。當你希望讓結果盡可能更好時,SERP Simulator 能幫助你查看工作狀況,並確保頁面標題和描述標籤保持在正確的長度。
Find it here: SERP Simulator
內部與外部連結
對搜尋引擎優化來說,內外部的連結都相當重要。搜尋引擎藉由他們在你的網站內外移動,以及決定網站的權威度。
1. Check my links
損壞的連結對於使用者和搜尋引擎來說都是壞事。Check my links 是另一個 Chrome 的附加元件,它能幫助你檢查瀏覽網頁的所有連結。它會計算並標記所有損壞以及重新導向過的連結,有助於尋找及修復。
Find it here: Check My Links
2. Link explorer
Link explorer 是 MOZ 的另一項有用的工具,它提供了一個月免費找出十個反向連結( backlinks ),以及每個請求能獲得五十項資料的服務。也許數量不算多,但總歸聊勝於無。做為起點,它肯定能幫上忙。
Find it here: Link Explorer
重新導向與狀態碼 ( Redirects and status codes )
當檢查單一的重新導向、重定向鏈( redirect chains),或狀態碼時,使用較小以及較快的工具會是更好的選擇。使用像是 Screaming Frog 的工具當然也能獲得同樣的資料,但有時你或許希望節省一些時間,並不想等待整個網站的爬取。
1. Redirect Path
Ayima Redirect Path 是 Chrome 的附加元件,是一個能幫助你快速檢查重新導向、重定向鏈及狀態碼的好工具。
簡單的點幾下,在幾秒鐘的時間就能快速的得到你想要的東西。
Find it here: Redirect Path
總結
搜尋引擎優化是一個有著許多工具且大部分的工作仰賴於此的領域。幸運的是,現今有許多免費且易於使用的工具供選擇,你不必總是使用那些高階的工具。希望你不管在是需要建立連結、內容行銷、反向連結檢查、站內優化、關鍵字的點子,或是其他事情時,都有免費的工具可用。
Popular
如何挑選適合的 SEO 公司? 八個重要小技巧通通在這裡
如果方法正確,SEO 將會為你的網站帶來流量。聘僱一個 SEO 公司對你的事業來說是個相當重要的抉擇。它不僅確保你在線上的投入有所回報,也幫助你產生良好的網站內容。 讓我們來看看在挑選這些公司時,都有哪些需要注意的吧。
網站優化! 2020 15個最佳的免費SEO工具(下)
此系列的最後一回,我們將介紹你:排名與搜尋結果、內外部連結,以及重新導向與狀態碼等相關的免費工具。作為此系列的最後一哩路,讓我們一同走進吧!
網站優化! 2020 15個最佳的免費SEO工具(中)
接續上回,我們繼續來看看其他好用的免費SEO工具。這篇文章將從網頁速度,以及關鍵字搜尋的層面著手,介紹你四個優秀的網頁最佳化工具。如果準備好了,就開始今天的探索吧!
網站優化! 2020 15個最佳的免費SEO工具(上)
SEO對於現今的網站經營是必不可免,但你知道現在都有哪些工具好用嗎?不必擔心要花大錢才能做SEO,本系列文章將會介紹給你 2020 你必備的 15 個免費 SEO 工具,即使是新手也不必擔心! 今天就讓我們從技術層面開始,開始你2020的SEO旅程。
關於頁面 SEO 的完整剖析
SEO 做得好,的確能讓你的企業更加成長、為你帶來更多流量。SEO的重要性我們都知道,那麼究竟該如何準確地做好 SEO 呢?有哪些重點是我們絕對不能忽略的嗎?本文替你準備了針對頁面 SEO 的剖析,整理出了 9 個重點。想要做好 SEO 的你可千萬別錯過了喔!
為什麼 SEO 對新創公司這麼重要?7 個原因一次告訴你!
SEO 對於要做好一個品牌、一個企業的重要性無庸置疑,但相信還是有很多人對 SEO 是一知半解、並沒有那麼熟悉,而它到底有什麼特別之處?為什麼對於新創公司或是中小企業來說是如此重要?本文將告訴你 7 個為什麼 SEO 這麼重要的原因!不要錯過了喔!
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